Recently, notions of social justice and equity have come to the fore of international consciousness, via #MeToo, Truth and Reconciliation, the activism of Greta Thunberg, or ongoing challenges to the status quo of fossil fuel and other behemoth corporations. Uniting these nascent movements lies a growing societal unease with the impacts of human interactions with the natural world.
Social marketing, repurposing tools developed by the commercial sector and using them for social good, is a field of increasing relevance as it provides a solid theoretical foundation and practical strategies for individuals and organizations needing to create communication strategies that encourage informed evidence-based decision-making either at a policy or an individual level.
The courses comprising this option offer a coherent and relevant framework around the core notion of Social Marketing. In order to recognize this competence officially, the School of Social Communication offers an option in Social Marketing Communication.