Certificate in Social Communication

Overview of the program

The Certificate in Social Communication offers you a solid foundation for understanding the inner workings of modern communications, including traditional and digital media.

You can also shape your studies by exploring several subject areas, such as marketing, advertising and public relations, which will help you to enrich your career.

Admission details

Registration: part-time
Program length: 10 courses (30 credits)
Program delivery: some courses are also offered online.
Language: this program is also offered in French.

For more information, please click here.

This certificate is offered jointly with the University of Ottawa.

BEM Caroline, Assistant Professor
BLAIS Martin, Associate Professor
DAKROURY Aliaa, Associate Professor
PIETROBRUNO Sheenagh, Associate Professor
STUART Stephen, Professor

Applications: A step-by-step guide

STEP 1: Choose a program of study
STEP 2: Learn about admission requirements
STEP 3: Submit your application
STEP 4: Gather the documents needed for the assessment of your application
STEP 5: Assessment of your application
STEP 6: Accept your offer of admission
STEP 7: Choose your courses

STEP 1: CHOOSE A PROGRAM OF STUDY

Undergraduate programs:

STEP 2: LEARN ABOUT ADMISSION REQUIREMENTS

Ontario applicants

From secondary school
Have an Ontario Secondary School Diploma (OSSD) with at least six 4U or 4M level courses, including one 4U level course in English or français.

From Ontario Colleges of Applied Arts and Technology (CAAT)

After one year of studies
You are eligible if you have completed one year of a college program and have obtained the Ontario Secondary School Diploma (OSSD) with one language course (English or français) at the college or 4U level.
After a two- or three-year program
If you have completed a two- or three-year college program, you can obtain up to 30 units of advanced standing (transfer units).

Our transfer agreements
Saint Paul University has developed a number of transfer agreements with colleges, allowing applicants to receive upwards of 30 units in equivalencies. Find out more by consulting our articulation agreements page.

Quebec applicants

From secondary school
Have a Secondary School Diploma with an average of 84%, including one course in English or français at the Secondary V level.

From Cégep
Have completed 12 courses of general studies (not including physical education and refresher courses), including English (603) or français (601). Applicants who have successfully completed 12 courses of general studies may obtain up to 15 units of advanced standing, and those who have successfully completed more than 12 courses of general studies may obtain up to 30 units of advanced standing.

Applicants from the Atlantic and Western provinces

Have a Secondary School Diploma, including one course in English or français at the Grade 12 level.

Applicants from other universities

Applications from other Canadian or international universities will be assessed based on the applicant’s previous secondary and post-secondary studies. University equivalency units may be granted depending on the studies completed and the program into which the person is admitted.

International applicants

Have a diploma attesting to 12 years of education equivalent to the Ontario Secondary School Diploma (OSSD). Persons who have completed a secondary diploma attesting to 13 years of education, such as the Baccalauréat de l’enseignement secondaire français, can receive up to 30 units of advanced standing.

Mature applicants

When the applicant’s academic record does not meet normal conditions for admission, it is possible to apply as a mature applicant, provided that the person has not been enrolled in full-time studies for at least two consecutive years. In order to be considered for admission, applicants must have experience that can be considered sufficient preparation for pursuing undergraduate studies.

STEP 3: SUBMIT YOUR APPLICATION

You have two options

OPTION 1

If you are applying for admission to an undergraduate program at more than one Ontario university, including Saint Paul University:

Complete the application form available at the Ontario Universities’ Application Centre (OUAC).

IMPORTANT NOTE: Because Saint Paul University is federated with the University of Ottawa, you will find programs offered by Saint Paul University listed under the University of Ottawa.

OPTION 2

If you are applying for an undergraduate program at Saint Paul University only, or if you are applying for a master’s or doctoral program:

Complete the following form.

STEP 4: GATHER THE DOCUMENTS NEEDED FOR THE ASSESSMENT OF YOUR APPLICATION

In order for us to assess your application, you must submit official transcripts for all of your previous studies (secondary, college and university). These transcripts must be sent directly from your academic institution to the following address:

Saint Paul University
Office of Admissions and Student Services
223 Main Street
Ottawa, Ontario
K1S 1C4
CANADA

However, to expedite the assessment process for your application, you can scan your documents and e-mail them to the Office of Admissions at admission@ustpaul.ca and then send your official documents through the mail.

STEP 5: ASSESSMENT OF YOUR APPLICATION

Once the Office of Admissions receives all the required documents, it will begin to assess your application. One of the following decisions will be sent to you at the email address you gave us, as well as to your postal address.

Possible decisions

Offer of admission
The Office of Admissions will send you an offer of admission (unconditional).
Conditional offer of admission
The Office of Admissions will make you a conditional offer of admission, with specific conditions that you must meet by a certain deadline. You can still proceed to registration (course selection).
Deferred decision
The Office of Admissions can inform you that some information is missing and therefore the University is unable to make a decision regarding your eligibility. If applicable, the Office will tell you which documents to send and by what date.
Refusal
The Office of Admissions will inform you of the reasons for the refusal.

STEP 6: ACCEPT YOUR OFFER OF ADMISSION

To accept an offer of admission and a scholarship offer, if applicable, you must sign the form entitled Admission acceptance form that accompanies your offer of admission and send it to Saint Paul University by email, before the deadline, to the following address admission@ustpaul.ca or mail it to:

Saint Paul University
Office of Admissions and Student Services
223 Main Street
Ottawa, Ontario
K1S 1C4
CANADA

STEP 7: CHOOSE YOUR COURSES

With your offer of admission, you will receive all the information you will need to choose your courses. You will also receive the contact information for our academic advisors; you can meet with them one on one or during information sessions for guidance and to help you finalize your course selection.

Compulsory Courses (21 units)

ISC1308 Introduction to New Media
ISC1310 Communication Research and Methodology
ISC2306 Media and Ethics
ISC2307 Introduction to Communication
ISC3300 Theories of Mediated Communication
ISC3305 Psycho Sociology of Mass Communications
ISC3339 Introduction to Public Relations

Optional Courses (9 units)

6 units from:
ISC2301 Communication and Organizations
ISC2313 Electronic Journalism
ISC2326 Print Media: Writing Principles
ISC2328 Communication Plan
ISC2329 Interpersonal Communication
ISC2331 Conceptions of Society
ISC2342 Strategic Communication Tools

3 units from:
ISC3301 Social Marketing
ISC3302 Media and Great Social Debates
ISC3303 Professional Ethics in Communication
ISC3309 Creating Media Programming
ISC3318 Content Analysis
ISC3327 Theories of Social Communication
ISC3331 Knowing the Media

Certificate programs are part-time programs.

ISC 1310 - Communication Research and Methodology

Basics of methodology in communication. Distinction between argumentation and empirical research. Distinction between qualitative and quantitative research. Key principles of qualitative and quantitative work.

ISC 2301 - Communication and Organizations

Definition of an organization. Usual approaches to communication within the organizations: functionalist, strategic, critical, and cultural. The change management issue. Impact of technology.

ISC 2306 - Media and Ethics

Constitutive elements of ethical behavior. Basic ethical criteria in media communication. Rights in communication situations. Deontology codes in use in several institutions. Case analysis in media praxis: persuasion communication and fiction.

ISC 2307 - Introduction to Communication

Initiation to the language of communication. Main concepts. Most usual models in communication studies. Functions of communication. Communication scales from the personal interactions to mediated communication.

ISC 2313 - Electronic Journalism

Initiation to news gathering. Verification procedures. Initiation to writing for electronic media. Initiation to news presentation. Initiation to radio and TV interview.

ISC 2326 - Print Media: Writing Principles

Rules in information writing. The course will clarify the links between the apprenticeship of press writing and press reading. The course will also present the press writing rules in a broader theoretical context. Basic techniques concerning news gathering, story processing and diffusion of information in written press. News, reportage and editorial. Lectures and praxis.

ISC 2328 - Communication Plan

Definition of campaign, objectives, target audience, channel, public environment, etc. Planning of strategic communications. Development of a communication plan; evaluation processes. Project management.

ISC 2329 - Interpersonal Communication

Main theories and techniques of analysis in the process of interpersonal communication. Conditions for successful interpersonal communication. Experiential learning in professional contexts as in other situations. Non-verbal communication.

ISC 2331 - Conceptions of Society

Great traditions in social thought. In particular: the functionalist tradition; the conflictual tradition; the interactionist tradition; the economical conceptions of social reality.

ISC 2342 - Strategic Communication Tools

Initiation to the use of basic tools required for successful strategic communications. Research and analysis tools. Writing messages and integrating them to images, photographs and video. Press and media relations. Exhibits and promotional items. Use of social media.

ISC 3300 - Theories of Mediated Communication

Theories on the nature and the psychological, social and cultural influence of mediated communication. Introduction to the understanding of "magic ball" theories, of selective influence, of social differentiation, of indirect influence, of social organization, of the social construction of reality, etc.

ISC 3301 - Social Marketing

Marketing in general, social marketing and advertising and related communication tools. Basic concepts; application of the marketing and advertising approaches to the promotion of social ideas, values and causes: product and audience analysis, identification of marketing and communications objectives, campaign evaluation.

ISC 3302 - Media and Great Social Debates

This is a course on key social debates concerning media and new media. In particular: information and the public sphere; status of minorities; great culture VS popular culture; great fears (sexuality, rumors, violence, consumption, death and religion).

ISC 3303 - Professional Ethics in Communication

Professional Ethics in Communication Overview of approaches to professional ethics covering different subject areas of social communications including: news journalism, public relations, advertising and marketing. Ethical codes and regulation. Case studies.

ISC 3305 - Psycho Sociology of Mass Communications

Main theories and concepts in social psychology useful for the understanding of following phenomena: communication, progression of the information and their effects. Classical concepts: attitudes, attribution, persuasion, cognitive dissonance. Mains concepts of contemporary social cognition theories: bias, heuristics.

ISC 3309 - Creating Media Programming

Television, radio and cross media genres. Stages of production: from the original project, to creating the show, to scriptwriting, to the multiplatform strategy.

ISC 3318 - Content Analysis

Different theories and techniques to analyze content. Critical study of different types of messages: information, entertainment, advertising, etc.

ISC 3327 - Theories of Social Communication

In depth presentation of several theories. Particularly on the following: technologies and their impacts; networks and systems; culture and symbolism; conflicts and ideologies; critical theories; contributions from neurosciences.

ISC 3331 - Knowing the Media

Evolution and future of great media. Commercial logic and business models. Understanding media issues in specific social contexts. National media reality and globalization.

ISC 3339 - Introduction to Public Relations

History and basic models of public relations. Main approaches, tools, audiences, work environment. Management, marketing, advertising, public affairs. Case studies.

Office of the Associate Vice-Rector, Strategic Enrolment Management
Room 148
Saint Paul University
223 Main Street
Ottawa, ON
K1S 1C4
CANADA

Notice to gmail address holders, be sure to check your junk mailbox regularly, as due to your server's firewalls our email response to your application may end up there.

Telephone: 613-236-1393
Fax: 613-782-3014
admission@ustpaul.ca

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