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Social Communication (Honours Bachelor of Arts with Major) for Algonquin College Professional Writing Graduates

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The Social Communications program helps you to understand our world and its communication methods. This program is aimed at those who wish to acquire practical and theoretical knowledge of communications from a modern humanist perspective.

Objectives

This bachelor's degree will allow the student to:

  • Identify levels of communication and, for each one, describe and explain the main processes;
  • Master several audiovisual and digital technologies that are available;
  • Understand, describe and explain the different aspects of a planned communications strategy: setting objectives, analyzing the situation and the target market, setting operational objectives, choosing primary action tools, planning, choosing assessment tools;
  • Master argumentative skills in communications: identify the type of perspective, establish a market profile, identify the main reasons, evaluate the relevance and coherence of supporting evidence.

Career opportunities

  • Advertising manager
  • Columnist
  • Communications officer
  • Facilitator/presenter
  • Filmmaker
  • Journalist
  • Lobbyist
  • Media relations specialist
  • Multimedia scriptwriter
  • Philanthropic communications officer
  • Press officer
  • Public relations officer
  • Radio, TV, video producer
  • Reporter
  • Researcher
  • Web content manager

Do not hesitate to contact an Academic Advisor to obtain more information

A student enrolled in this Honours Bachelor's Program with major must add a complementary major or a complementary minor.

The list of required courses is presented under the Program Requirements tab.

A student enrolled in this Honours Bachelor’s Program with major must add a complementary minor.

Information to come

Fall 2012

Foundational Courses (6 credits)

Compulsory  Course (3 credits)

  • PHI 2181  Human Knowledge

Optional Course (3 credits)

3 credits from

  • MIS2103   World Religions
  • THO1306  Exploring the Sacred
  • THO1307  Understanding the Bible 

Discipline Specific Courses (24 credits)

Compulsory  Courses (12 credits)

  • ISC2306  Media and Ethics
  • ISC2328  Communication Plan
  • ISC3300  Theories of Mediated Communication
  • ISC3305  Psycho Sociology of Mass Communications

Optional Courses (12 credits)

3 credits from (2000 level)

  • ISC2313  Electronic Journalism
  • ISC2315  Sound and Radio Production
  • ISC2317  Video 1: The Basics

3 credits from (3000 level)

  • ISC3309  Creating Media Programming
  • ISC3312  Photography:  Semiology of Image
  • ISC3313  Video 3: Advanced Production
  • ISC3320  Internship 1
  • ISC3350  Contemporary Journalism Practices
  • ISC3354  Video 2: Documentary

6 credits from (4000 level)

  • ISC4300  Argumentation and Persuasive Communication
  • ISC4302  Social Communications and Social Media
  • ISC4304  Media and Religious Traditions
  • ISC4305  Communications for Sustainable Development
  • ISC4306  Stakes analysis
  • ISC4314  Communication and Anthropology
  • ISC4320  Internship 2
  • ISC4330  Research or Directed Study

Elective Courses (30 credits)

  • Students complete a minor (30 credits).
  • 6 credits must be of 3000 or 4000 level.

HTP 1101 - Trends in Western Thought

This course addresses multiple aspects of the evolution of western thought, from Antiquity to current times, and the impact of major events and thinkers, and the influence of other civilizations on the contemporary understanding of human nature, culture and society.

HTP 1102 - Approaches in the Humanities: Interpreting the Human Experience

Introduction to theoretical approaches in the Humanities and to the methods that are applied to interpret the multiple expressions of human experience, particularly those expressed in important works of art and literature.

HTP 1103 - People, Social Justice and Ecology

Social and ecological challenges facing humanity today, and related issues of social justice. These questions will be examined from a perspective of community building and efforts towards ecological and social transformations for a hopeful future.

HTP 1104 - Faith, Justice and the Common Good

This course investigates faith, justice and the common good from religious, philosophical and human science perspectives. The course draws on classic and contemporary resources, in particular those from the Christian intellectual traditions.

ISC 1308 - Introduction to New Media

Initiation to the techniques of communication and to the study of media. Trough basic exercises initiation to the laws of image from the perspective of the communication studies, to design and to photography. Audiovisual editing (image and sound), computer software and new technologies of communication.

ISC 1310 - Communication Research and Methodology

Basics of methodology in communication. Distinction between argumentation and empirical research. Distinction between qualitative and quantitative research.  Key principles of qualitative and quantitative work.

ISC 2301 - Communication and Organizations

Definition of an organization. Usual approaches to communication within the organizations: functionalist, strategic, critical, and cultural. The change management issue. Impact of technology.

ISC 2306 - Media and Ethics

Constitutive elements of ethical behavior. Basic ethical criteria in media communication. Rights in communication situations. Deontology codes in use in several institutions. Case analysis in media praxis: persuasion communication and fiction.

ISC 2307 - Introduction to Communication

Initiation to the language of communication. Main concepts. Most usual models in communication studies. Functions of communication. Communication scales from the personal interactions to mediated communication.

ISC 2309 - English Composition

This course is dedicated to the improvement of writing skills in order to become an effective communicator in several contexts.

ISC 2313 - Electronic Journalism

Initiation to news gathering. Verification procedures. Initiation to writing for electronic media. Initiation to news presentation. Initiation to radio and TV interview.

ISC 2314 - Public Speaking

Learning the techniques of efficient public speaking. Introduction and training to personal impression making in electronic media. Development of a professional attitude and self-confidence.

ISC 2315 - Sound and Radio Production

Sound in communication. Qualities of sound. Sound recording techniques. Sound editing. Implementation to radio production. Introduction to program direction and production.

ISC 2317 - Video 1: The Basics

Introduction to the television lexicon. Imaging and its composition. Sound recording, lighting and editing. Basic exercises with the camera. Production of a short story. Prerequisite to the other video courses.

ISC 2326 - Print Media: Writing Principles

Rules in information writing. The course will clarify the links between the apprenticeship of press writing and press reading. The course will also present the press writing rules in a broader theoretical context. Basic techniques concerning news gathering, story processing and diffusion of information in written press. News, reportage and editorial. Lectures and praxis.

ISC 2328 - Communication Plan

Definition of campaign, objectives, target audience, channel, public environment, etc. Planning of strategic communications. Development of a communication plan; evaluation processes. Project management.

ISC 3300 - Theories of Mediated Communication

Theories on the nature and the psychological, social and cultural influence of mediated communication. Introduction to the understanding of "magic ball" theories, of selective influence, of social differentiation, of indirect influence, of social organization, of the social construction of reality, etc.

ISC 3305 - Psycho Sociology of Mass Communications

Main theories and concepts in social psychology useful for the understanding of following phenomena: communication, progression of the information and their effects. Classical concepts: attitudes, attribution, persuasion, cognitive dissonance. Mains concepts of contemporary social cognition theories: bias, heuristics.

ISC 3309 - Creating Media Programming

Television, radio and cross media genres. Stages of production: from the original project, to creating the show, to scriptwriting, to the multiplatform strategy.

ISC 3312 - Photography: Semiology of Image

Introduction to the language of images within the study of communications.  Expressive value of the image and communication. Cultural iconic codes. Semiology of the image. Image as a language in relation to discourse and the weight it carries in a media context.

ISC 3313 - Video 3: Advanced Production

Exploring different types of television production. Design: idea, script, storyboards, planning. Exercises: sets, staging, direction, advanced techniques for sound and image production.

 Prerequisite: ISC2317.

ISC 3320 - Internship I

Practical application of acquired knowledge. Activities monitored by a supervisor in a professional communication setting. Writing of practicum report. Graded S/NS.

ISC 3335 - Document Writing

Understanding several official communication genres, such as:  information; decision announcement; reports and memoirs. Summary reports, translating data into popular science, rewriting practices.

ISC 3350 - Contemporary Journalism Practices

Journalism in the Internet age. Traditional journalism and new intermediaries of information. Integration of new means of collecting, processing, selecting, prioritizing and broadcasting information.

Prerequisite: ISC2326

ISC 3354 - Video 2: Documentary

Historical survey of Canadian produced content and global trends. Learning the methodology of research, scripting, shooting and editing of a documentary. Production of a documentary video.

Prerequisite: ISC2317.

ISC 4300 - Argumentation and Persuasive Communication

Elements of the theory of argumentation. Concept of arguments in communication. Writing and public intervention exercises.

ISC 4302 - Social Communications and Social Media

Concept of social communication. Evolution of the Web and advent of social media. Types of social media and their main uses. Social media and current practices in communication.

ISC 4304 - Media and Religious Traditions

Historical clashes between the media and religious traditions. Culture, religious traditions and the media. Possible divergences and convergences. Religious traditions and new technologies.

ISC 4305 - Communications for Sustainable Development

Evolution of the concept of sustainable development and its different definitions. Role and responsibility of social communications in sustainable development. Communication strategies for implementation.

ISC 4306 - Stakes Analysis

Skill development in the analysis of social and socio-political situations. Several key concepts: situations, actors, problem framing, stakes, constraints. Identifying social and communication issues. Case analysis.

ISC 4314 - Communication and Anthropology

Notions of culture and socialization. Myths and rituals. Imagination and rationality. Social construction of meaning. Types of human being in media culture, types changed through modern experience of social communication. Institutionalized communication.

ISC 4320 - Internship II

Practical application of acquired knowledge. Activities monitored by a supervisor in a professional communication setting. Writing of practicum report. Graded S/NS.

ISC 4330 - Research or Directed Study

Individual or small group study on a topic corresponding to the needs or particular interests of students. Record of accomplishments. Possibility of recognizing a relevant professional activity in the communication or information sectors.

PHI 2181 - Human Knowledge

Study of the traditional, universalist, approach to knowledge as well as contemporary standpoint approaches, such as feminist and postmodernist.

THO 1306 - Exploring the Sacred

The human effort to express the experience of the sacred and to name our sense of the “Beyond”. The different forms such expressions have taken: cosmic wonder and its symbols, foundations stories, ritual life. The meaning of this effort for understanding the quest of the human spirit and its attempts to build order in society and community.

THO 1307 - What is the Bible?

The Bible: book or library, history or story? History of the Jewish people and of the culture in which the Bible was written. The Bible and its content. Interpreting the text. The Jesus event. The influence of the Bible on history and on contemporary culture.

THO 2410 - World Religions

Introduction to the world religions with an emphasis on Christian faith in interaction with other living faiths.

Contact Us

Office of Admissions, Registrar and Student Services
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Saint Paul University
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Ottawa, ON
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CANADA

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