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B.A. spécialisé en communications sociales pour les diplômés des Techniques des services policiers du Collège Boréal

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Program description

Social communication explores how information is perceived, transmitted and understood. It also looks at the impact on society of various means of communication. Social communication includes the cultural, political and sociological aspects of communication.

Offered by the Faculty of Human Sciences, the Social Communication undergraduate program equips students with a range of communication tools to help them understand our world and interact with it.

In addition to the foundational courses,* the program provides students with theoretical and practical knowledge of the multiple aspects of communication: the history of media and communications, globalization and social media, social marketing, ethics and organizational communications. Students are also given an opportunity to explore specific subjects in greater depth.

*The foundational courses are a compulsory part of every bachelor’s degree program offered at Saint Paul University.

What you’ll learn

During your studies you will acquire a solid foundation in planned communications, acquire excellent analytical skills, and broaden your understanding of communication theory. You will also learn how to express your point of view in professional-calibre writing, and how to develop and assemble multi-platform audiovisual productions.

Why choose Saint Paul University?

  • For its small class sizes and close student-teacher ratio
  • For its safe, secure and friendly campus with personalized services
  • For its bilingual setting in the heart of the national capital
  • For its diverse student population and international vision
  • For its solid reputation, experience, history and Catholic tradition

Career opportunities

  • Advertising manager
  • Columnist
  • Communications officer
  • Facilitator/presenter
  • Filmmaker
  • Journalist
  • Lobbyist
  • Media relations specialist
  • Multimedia scriptwriter
  • Philanthropic communications consultant
  • Press secretary
  • Public relations officer
  • Radio, TV, video producer
  • Reporter
  • Researcher
  • Web content manager

Click here to find out more about Admission Scholarships at Saint Paul University.

Other programs that may interest you

Modalités d’admission au programme

Les candidates et candidats admissibles désirant se prévaloir de la présente entente doivent suivre la procédure suivante :

  • le formulaire d’admission de l’Université Saint-Paul ou du Centre de demande d’admission aux universités de l’Ontario (OUAC) doit être utilisé pour formuler sa demande;
  • la demande d’admission doit être déposée au plus tard le 30 avril et doit être accompagnée d’un relevé de notes attestant l’obtention du diplôme du programme de Techniques d’éducation spécialisée;
  • si le relevé de notes est incomplet, l’admission sera conditionnelle à la présentation d’un relevé de notes final attestant l’obtention du diplôme du programme de Techniques d’éducation spécialisée;
  • les frais administratifs reliés à la demande d’admission s’appliquent.

L’Université Saint-Paul se réserve le droit de refuser cette entente à une candidate ou un candidat ayant obtenu son diplôme collégial du programme de Techniques d’éducation spécialisée plus de trois ans avant sa demande d’admission. 

Demande d’admission

Vous devez remplir ce formulaire :

Postulez maintenant

Note : Si vous prévoyez faire demande d’admission à plus d’une université, nous vous recommandons de remplir le formulaire de demande d’admission du Centre de demande d’admission aux universités de l’Ontario (OUAC) 

Postulez sur OUAC

 

DOCUMENTS REQUIS POUR L'ÉVALUATION DE VOTRE DEMANDE D'ADMISSION

Afin que nous puissions évaluer votre demande d’admission, vous devez soumettre des relevés de notes officiels pour l’ensemble de vos études antérieures (niveaux secondaire, collégial et universitaire). Ces relevés de notes doivent être envoyés directement par votre établissement scolaire à l’adresse suivante : 

Université Saint-Paul
Bureau de l’admission et des services aux étudiants
223, rue Main
Ottawa (Ontario)
K1S 1C4
CANADA

Toutefois, pour accélérer le processus d’évaluation de votre demande d’admission, vous pouvez numériser vos documents et les faire parvenir par courriel au Bureau de l’admission à l’adresse admission@ustpaul.ca et, par la suite, transmettre vos documents officiels par la poste.

 

L'ÉVALUATION DE VOTRE DEMANDE D'ADMISSION

Dès que le Bureau de l’admission aura reçu l’ensemble des documents qui sont exigés, il procèdera à l’évaluation de votre demande d’admission et l’une des décisions suivantes vous sera envoyée à l’adresse courriel que vous nous avez fournie, ainsi qu’à votre adresse postale.       

Décisions possibles

  • Admission définitive
    Le Bureau des admissions vous fait parvenir une offre définitive d’admission (sans condition à rencontrer).  
  • Admission conditionnelle 
    Le Bureau des admissions vous fait une offre d’admission conditionnelle, avec des conditions précises que vous devrez remplir dans les délais prescrits. Vous pourrez tout de même procéder à votre inscription (choix de cours).
  • Décision différée
    Le Bureau des admissions peut vous informer que certains renseignements sont manquants afin d’être en mesure de prendre une décision qu’à votre admissibilité. Le cas échéant, on vous informera des documents que vous devrez nous faire parvenir dans le délai prescrit.
  • Refus
    Le Bureau des admissions vous informera des raisons du refus.

 

ACCEPTEZ VOTRE OFFRE D'ADMISSION

Pour accepter l’offre d’admission et l’offre de bourse, le cas échéant, vous devez signer le formulaire d’acceptation qui accompagne votre offre d’admission et le faire parvenir, avant la date butoir, à l’Université Saint-Paul par courriel à l’adresse suivante admission@ustpaul.ca ou par la poste à : 

Université Saint-Paul
Bureau de l’admission et des services aux étudiants
223, rue Main
Ottawa (Ontario)
K1S 1C4
CANADA

 

FAITES VOTRE CHOIX DE COURS

Avec votre offre d’admission, vous recevrez également tous les renseignements nécessaires pour faire votre choix de cours. Vous recevrez également les coordonnées de nos conseillères aux études que vous pourrez rencontrer, de façon individuelle ou lors de sessions d’information, pour vous conseiller et vous aider à compléter votre choix de cours.

Formation disciplinaire (60 crédits)

Cours obligatoires : 36 crédits

  • ISC1708 Initiation aux nouveaux médias
  • ISC1710 Méthodes et recherche en communication
  • ISC2701 Communication et organisations
  • ISC2706 Médias et éthique
  • ISC2707 Introduction à la communication
  • ISC2728 Plan de communication
  • ISC3700 Théories de la communication médiatisée
  • ISC3705 Psychosociologie de la communication de masse
  • ISC3727 Théories des communications sociales
  • ISC3739 Introduction aux relations publiques
  • ISC4700 Argumentation et communication persuasive
  • ISC4706 Analyse d'enjeux

Cours optionnels : 15 crédits

Trois crédits parmi (niveau 2000) :

  • Trois crédits parmi (niveau 2000) :
  • ISC2726 Presse : principes d'écriture
  • ISC2729 Communication interpersonnelle
  • ISC2731 Conception de la société
  • ISC2742 Outils de la communication stratégique

Six crédits parmi (niveau 3000) :

  • ISC3701 Marketing des causes sociales
  • ISC3702 Médias et débats de société
  • ISC3703 Déontologie de la communication
  • ISC3709 Conception d'émissions
  • ISC3712 Photographie : sémiologie de l'image
  • ISC3718 Analyse de contenu
  • ISC3719 Questions spéciales en communications sociales II
  • ISC3731 Connaissance des médias
  • ISC3750 Pratiques contemporaines du journalisme

Six crédits parmi (niveau 4000) :

  • ISC4702 Communications sociales et médias sociaux
  • ISC4704 Interactions entre médias et religions
  • ISC4705 Communications pour développement durable
  • ISC4714 Communication et anthropologie
  • ISC4720 Stage 2
  • ISC4730 Recherche ou travail dirigé

Cours au choix (9 crédits)

 

HTP 1102 - Approaches in the Humanities: Interpreting the Human Experience

Introduction to theoretical approaches in the Humanities and to the methods that are applied to interpret the multiple expressions of human experience, particularly those expressed in important works of art and literature.

HTP 1103 - People, Social Justice and Ecology

Social and ecological challenges facing humanity today, and related issues of social justice. These questions will be examined from a perspective of community building and efforts towards ecological and social transformations for a hopeful future.

HTP 1105 - Critical Analysis, Reading and Academic Writing

Development of abilities to read critically and understand academic works. Focus on formal writing skills: techniques of clear expression and construction of texts, argument development and organization. This course also includes a library laboratory component with focus on research skills, citations, and academic integrity.

HTP 1106 - The First Peoples of Canada

Indigenous and non-Indigenous perspectives on the First Peoples of Canada, cultural diversity, traditional practices and beliefs, relationship with the environment, changing roles and structures influenced by colonization. Contemporary issues faced by First Nations, Métis and Inuit, including cultural genocide and trauma.

ISC 1308 - Introduction to New Media

Initiation to the techniques of communication and to the study of media. Trough basic exercises initiation to the laws of image from the perspective of the communication studies, to design and to photography. Audiovisual editing (image and sound), computer software and new technologies of communication.

ISC 1310 - Communication Research and Methodology

Basics of methodology in communication. Distinction between argumentation and empirical research. Distinction between qualitative and quantitative research.  Key principles of qualitative and quantitative work.

ISC 2301 - Communication and Organizations

Definition of an organization. Usual approaches to communication within the organizations: functionalist, strategic, critical, and cultural. The change management issue. Impact of technology.

ISC 2306 - Media and Ethics

Constitutive elements of ethical behavior. Basic ethical criteria in media communication. Rights in communication situations. Deontology codes in use in several institutions. Case analysis in media praxis: persuasion communication and fiction.

ISC 2307 - Introduction to Communication

Initiation to the language of communication. Main concepts. Most usual models in communication studies. Functions of communication. Communication scales from the personal interactions to mediated communication.

ISC 2313 - Electronic Journalism

Initiation to news gathering. Verification procedures. Initiation to writing for electronic media. Initiation to news presentation. Initiation to radio and TV interview.

ISC 2326 - Print Media 1: Writing Principles

Rules in information writing. The course will clarify the links between the apprenticeship of press writing and press reading. The course will also present the press writing rules in a broader theoretical context. Basic techniques concerning news gathering, story processing and diffusion of information in written press. News, reportage and editorial. Lectures and praxis.

ISC 2328 - Communication Plan

Definition of campaign, objectives, target audience, channel, public environment, etc. Planning of strategic communications. Development of a communication plan; evaluation processes. Project management.

ISC 2329 - Interpersonal Communication

Main theories and techniques of analysis in the process of interpersonal communication. Conditions for successful interpersonal communication. Experiential learning in professional contexts as in other situations. Non-verbal communication.

ISC 2331 - Conceptions of Society

Great traditions in social thought. In particular: the functionalist tradition; the conflictual tradition; the interactionist tradition; the economical conceptions of social reality.

ISC 2337 - Special Topics in Social Communications 1

Study of a topic from a specific analytical or theoretical perspective.

ISC 2342 - Strategic Communication Tools

Initiation to the use of basic tools required for successful strategic communications.  Research and analysis tools. Writing messages and integrating them to images, photographs and video. Press and media relations. Exhibits and promotional items. Use of social media.

ISC 3300 - Theories of Mediated Communication

Theories on the nature and the psychological, social and cultural influence of mediated communication. Introduction to the understanding of "magic ball" theories, of selective influence, of social differentiation, of indirect influence, of social organization, of the social construction of reality, etc.

ISC 3301 - Social Marketing

Marketing in general, social marketing and advertising and related communication tools. Basic concepts; application of the marketing and advertising approaches to the promotion of social ideas, values and causes: product and audience analysis, identification of marketing and communications objectives, campaign evaluation.

ISC 3302 - Media and Great Social Debates

This is a course on key social debates concerning media and new media. In particular: information and the public sphere; status of minorities; great culture VS popular culture; great fears (sexuality, rumors, violence, consumption, death and religion).

ISC 3303 - Professional Ethics in Communication

Professional Ethics in Communication Overview of approaches to professional ethics covering different subject areas of social communications including: news journalism, public relations, advertising and marketing. Ethical codes and regulation. Case studies.

ISC 3305 - Psycho Sociology of Mass Communications

Main theories and concepts in social psychology useful for the understanding of following phenomena: communication, progression of the information and their effects. Classical concepts: attitudes, attribution, persuasion, cognitive dissonance. Mains concepts of contemporary social cognition theories: bias, heuristics.

ISC 3309 - Creating Media Programming

Television, radio and cross media genres. Stages of production: from the original project, to creating the show, to scriptwriting, to the multiplatform strategy.

ISC 3312 - Photography: Semiology of Image

Introduction to the language of images within the study of communications.  Expressive value of the image and communication. Cultural iconic codes. Semiology of the image. Image as a language in relation to discourse and the weight it carries in a media context.

ISC 3318 - Content Analysis

Different theories and techniques to analyze content. Critical study of different types of messages: information, entertainment, advertising, etc.

ISC 3319 - Special Topics in Social Communications 2

Study of a topic from a specific analytical or theoretical perspective.

ISC 3320 - Internship 1

Practical application of acquired knowledge. Activities monitored by a supervisor in a professional communication setting. Writing of practicum report.

ISC 3327 - Theories of Social Communication

In depth presentation of several theories. Particularly on the following:  technologies and their impacts; networks and systems; culture and symbolism; conflicts and ideologies; critical theories; contributions from neurosciences.

ISC 3339 - Introduction to Public Relations

History and basic models of public relations.  Main approaches, tools, audiences, work environment. Management, marketing, advertising, public affairs. Case studies.

ISC 3350 - Contemporary Journalism Practices

Journalism in the Internet age. Traditional journalism and new intermediaries of information. Integration of new means of collecting, processing, selecting, prioritizing and broadcasting information.

Prerequisite: ISC2326

ISC 4300 - Argumentation and Persuasive Communication

Elements of the theory of argumentation. Concept of arguments in communication. Writing and public intervention exercises.

ISC 4302 - Social Communications and Social Media

Concept of social communication. Evolution of the Web and advent of social media. Types of social media and their main uses. Social media and current practices in communication.

ISC 4304 - Media and Religious Traditions

Historical clashes between the media and religious traditions. Culture, religious traditions and the media. Possible divergences and convergences. Religious traditions and new technologies.

ISC 4305 - Communications for Sustainable Development

Evolution of the concept of sustainable development and its different definitions. Role and responsibility of social communications in sustainable development. Communication strategies for implementation.

ISC 4306 - Stakes Analysis

Skill development in the analysis of social and socio-political situations. Several key concepts: situations, actors, problem framing, stakes, constraints. Identifying social and communication issues. Case analysis.

ISC 4314 - Communication and Anthropology

Notions of culture and socialization. Myths and rituals. Imagination and rationality. Social construction of meaning. Types of human being in media culture, types changed through modern experience of social communication. Institutionalized communication.

ISC 4320 - Internship 2

Practical application of acquired knowledge. Activities monitored by a supervisor in a professional communication setting. Writing of practicum report.

ISC 4330 - Research or Directed Study

Individual or small group study on a topic corresponding to the needs or particular interests of students. Record of accomplishments. Possibility of recognizing a relevant professional activity in the communication or information sectors.

Contact Us

Office of Admissions, Registrar and Student Services
Room 154
Saint Paul University
223 Main Street
Ottawa, ON
K1S 1C4
CANADA

Telephone: 613-236-1393 ext. 8990
Fax: 613-782-3014
admission@ustpaul.ca

Hours of Operation

August 15 to May 31

Monday to Thursday 8 a.m. to 5 p.m.
Friday 8 a.m. to 12 p.m.
1 p.m. to 4 p.m.

June 1 to August 14

Monday to Friday 8 a.m. to 12 p.m.
1 p.m. to 4 p.m.




Information for future students

Saint Paul University

223 Main Street
Ottawa, Ontario, Canada
K1S 1C4

maps

Toll free
1.800.637.6859


613-236-1393

613-782-3005

info@ustpaul.ca

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