Minor
Social Communication

Compulsory Courses (18 credits)
- ISC1308 Introduction to New Media
- ISC2307 Introduction to Communication
- ISC3300 Theories of Mediated Communication
- ISC3301 Social Marketing
- ISC3302 Media and Great Social Debates
- ISC3305 Psycho Sociology of Mass Communications
Optional Courses (12 credits)
12 credits from:
- ISC2301 Communication and Organizations
- ISC2306 Media and Ethics
- ISC2313 Electronic Journalism
- ISC2315 Sound and Radio Production
- ISC2316 Photography: Analyzing and Creating Images
- ISC2317 Video 1: The Basics
- ISC2319 Film Analysis
- ISC2326 Print Media: Writing Principles
- ISC2329 Interpersonal Communication
- ISC2337 Special Topics in Social Communications
- ISC2340 Scriptwriting
- ISC2342 Strategic Communication Tools
- ISC3331 Knowing the media
- ISC3339 Introduction to Public Relations
Some courses have specific prerequisites.
A course that is part of a bachelor degree or a major cannot count as an optional course toward a minor.
ISC 1308 - Introduction to New Media
Initiation to the techniques of communication and to the study of media. Trough basic exercises initiation to the laws of image from the perspective of the communication studies, to design and to photography. Audiovisual editing (image and sound), computer software and new technologies of communication.
ISC 2301 - Communication and Organizations
Definition of an organization. Usual approaches to communication within the organizations: functionalist, strategic, critical, and cultural. The change management issue. Impact of technology.
ISC 2307 - Introduction to Communication
Initiation to the language of communication. Main concepts. Most usual models in communication studies. Functions of communication. Communication scales from the personal interactions to mediated communication.
ISC 2313 - Electronic Journalism
Initiation to news gathering. Verification procedures. Initiation to writing for electronic media. Initiation to news presentation. Initiation to radio and TV interview.
ISC 2315 - Sound and Radio Production
Sound in communication. Qualities of sound. Sound recording techniques. Sound editing. Implementation to radio production. Introduction to program direction and production.
ISC 2316 - Photography: Analyzing and Creating Images
Image as a language, its importance, its rules. Understanding the rhetorical and esthetic codes of the photographic image. Practice and critical analysis of photography.
ISC 2317 - Video 1: The Basics
Introduction to the television lexicon. Imaging and its composition. Sound recording, lighting and editing. Basic exercises with the camera. Production of a short story. Prerequisite to the other video courses.
ISC 2319 - Film Analysis
Discovering the expressive value of cinema. Grammar of film making. Studying the specific techniques of this media. Major cinematographic schools. Critical analysis of films.
ISC 2326 - Print Media 1: Writing Principles
Rules in information writing. The course will clarify the links between the apprenticeship of press writing and press reading. The course will also present the press writing rules in a broader theoretical context. Basic techniques concerning news gathering, story processing and diffusion of information in written press. News, reportage and editorial. Lectures and praxis.
ISC 2329 - Interpersonal Communication
Main theories and techniques of analysis in the process of interpersonal communication. Conditions for successful interpersonal communication. Experiential learning in professional contexts as in other situations. Non-verbal communication.
ISC 2337 - Special Topics in Social Communications 1
Study of a topic from a specific analytical or theoretical perspective.
ISC 2340 - Scriptwriting
Discovering the steps to writing a dramatic script. Rules and guidelines for the scriptwriter. Study of a paradigm. Study of the language codes used in scriptwriting. Identifying the various types of writings asked of a scriptwriter.
ISC 2342 - Strategic Communication Tools
Initiation to the use of basic tools required for successful strategic communications. Research and analysis tools. Writing messages and integrating them to images, photographs and video. Press and media relations. Exhibits and promotional items. Use of social media.
ISC 3300 - Theories of Mediated Communication
Theories on the nature and the psychological, social and cultural influence of mediated communication. Introduction to the understanding of “magic ball” theories, of selective influence, of social differentiation, of indirect influence, of social organization, of the social construction of reality, etc.
ISC 3301 - Social Marketing
Marketing in general, social marketing and advertising and related communication tools. Basic concepts; application of the marketing and advertising approaches to the promotion of social ideas, values and causes: product and audience analysis, identification of marketing and communications objectives, campaign evaluation.
ISC 3302 - Media and Great Social Debates
This is a course on key social debates concerning media and new media. In particular: information and the public sphere; status of minorities; great culture VS popular culture; great fears (sexuality, rumors, violence, consumption, death and religion).
ISC 3305 - Psycho Sociology of Mass Communications
Main theories and concepts in social psychology useful for the understanding of following phenomena: communication, progression of the information and their effects. Classical concepts: attitudes, attribution, persuasion, cognitive dissonance. Mains concepts of contemporary social cognition theories: bias, heuristics.
ISC 3331 - Knowing the Media
Evolution and future of great media. Commercial logic and business models. Understanding media issues in specific social contexts. National media reality and globalization.
ISC 3339 - Introduction to Public Relations
History and basic models of public relations. Main approaches, tools, audiences, work environment. Management, marketing, advertising, public affairs. Case studies.



