Teaching Personnel
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Stuart, Stephen Assistant Professor Program: Social Communication Office : GIG 269 Phone: 613-236-1393, ext.: 2620 Email: sstuart@ustpaul.ca |
Research Activities:
Dr. Stuart is a marketing communications specialist with an honours degree in design and visual communication and an MBA in strategic management, both from Edinburgh. He also has a post-graduate diploma in marketing communications, awarded by the Chartered Institute of Marketing. Having worked internationally at a senior level for several years in a number of corporate settings, he returned to academia in 2002 to undertake a PhD in Social Marketing. Dr. Stuart graduated from Queen Margaret University in 2005 and took up a senior lecturer’s position in marketing management at Leeds Metropolitan University. He moved to Ottawa in 2007 and worked as a part-time and replacement professor in the Faculty of Health Sciences whilst maintaining a strong portfolio of research interests centered on social communication in relation to government policy. His recent publications have analyzed aspects of the social responsibilities of large-scale sport organizations, particularly the International Olympic Committee, in relation to the social legacies of the Olympic games. In the last year he has become involved with the Indigenous Health Research Group located in the University of Ottawa, and is currently a co-researcher on two important funding applications, one with the Public Health Agency of Canada, the other with the Canadian Partnership Against Cancer, the outcomes of which will be known by October. These research projects look at the abilities of youth to successfully embed government health messaging into food and activity related decision-making. Dr. Stuart has been a Fellow of the Royal Society of Arts since 1995, having served on the Scottish Committee for a number of years. More recently, he has served as the President, Secretary and Treasurer of the daycare center on the University of Ottawa campus.Education:
Ph.D. Social Marketing, Queen Margaret University, Edinburgh 2005M.B.A. Strategic Management, Edinburgh University Management School, 1996
Dip.M. Marketing, Chartered Institute of Marketing, 1996
B.A. (Hons) Design & Visual Communication, University of Edinburgh, 1995
Member of the Faculty of Graduate and Postdoctoral Studies, University of Ottawa
Courses taught:
ISC1308 Introduction to New MediaISC3305 Psychosociology of Mass Communication
ISC4300 Argumentation and Persuasive Communication
Publications:
Papers in Refereed JournalsStuart, S. & Scassa, T. (2011) Legal Guarantees for Olympic Legacies. Entertainment & Sports Law Journal. 9(1) (42 pages – 12,258 words)
http://www2.warwick.ac.uk/fac/soc/law/elj/eslj/issues/volume9/number1/stuart/
Stuart, S. (2010) Label Content Analysis: the relationship between mandatory and marketing information. British Food Journal. 112 (1). 13-25.
Stuart, S. (2006) Communicating health messages to young consumers. Young Consumers. 7(4).68-72.
Stuart, S., Schroder, M., Bower, J., & Hughes, A. (2004) Dimensional analysis of schoolchildren’s food label comprehension: a pilot study. International Journal of Consumer Studies. 28 (2) 135-146.
Stuart, S. (2003) Abstract from paper presented at the Institute of Consumer Sciences International Research Conference. International Journal of Consumer Studies. 27 (3) 218-219.
Papers in Progress and Submitted to Refereed Journals (as of October 2012)
Knight, P., Griggs, G., Stuart, S., Freeman, I., O’Reilly, N. Semiotic Representations of Olympic Mascots Revisited: Virtual Mascots of the Games 2006 – 2012. International Journal Of Event and Festival Management. September 2012 (18 pages)
Stuart, S. The Language of Legacy: A content analysis of Final Reports from the Olympic Games 1956 – 2010. 2012.
Savage, M., Dumas, A., & Stuart, S. Fatalism and short-termism as cultural barriers to cardiac rehabilitation amongst underprivileged men. Sociology of Health and Illness. 2012. (Accepted with minor revision)
Savage, M., Dumas, A., & Stuart, S. A Bourdieusian understanding of underprivileged men’s low participation in cardiac rehabilitation. Qualitative Health Research. 2012. (Accepted with minor revision)
Ciolfi, J. & Stuart, S. Organizational Succession in F1: An Analysis of Bernie Ecclestone’s Roles as CEO of Formula One Management. International Journal of Motorsport Management. (2012)
Refereed Conference Papers Presented
Stuart, S. (2012). 3rd Annual Congress of Latin American Social and Cultural Studies in Sport. The Language of Legacy: a content analysis of the Official Reports of the summer Olympic Games 1956 – 2008 with implications for Rio de Janeiro 2016. Concepción, Chile.
Stuart, S., Romeo-Velilla, M., & O’Reilly, N. (2011) Administrative Sciences Association of Canada. Capacity in the Canadian Sport System: Why LTAD and NCCP yet no certification or CPD for administrators? Montreal. (Honourable Mention Award)
Arellano, A., Halpenny, E., & Stuart, S. (2010) World Heritage and Tourism. Managing for the Global and Local Visitor Trends at Canadian WH Sites: The implications of WH designation for place branding and promotion. Quebec City.
Arellano, A., Halpenny, E., & Stuart, S. (2009) Tourism and Travel Research Association. How do Canadian World Heritage Sites Leverage the Inscription Process? A Brand Perspective. Guelph, ON.
Stuart, S. (2009) North American Society of Sport Management. Towards ensuring a sustainable legacy for cities hosting an edition of the Olympic Games. Columbia, SC.
Stuart, S. (2005) Institute of Consumer Science, International Research Conference. Questioning the validity of using self-report data to inform Government policy. Liverpool.
Stuart, S. (2003) Institute of Consumer Science, International Research Conference. Schoolchildren’s abilities to frame, understand and successfully manipulate food label information: enabling consumer choice through education. Cardiff. June.
Book Chapters
Arellano, A. & Stuart, S. (2010). La gestion des sites authentiques du patrimoine mondial. Les enjeux sociaux à Macchu Pichu (Pérou), in J. M. Breton (Ed.), "Patrimoine culturel, tourisme, environnement et développement durable (Europe-Afrique-Caraïbes-Amériques-Asie-Océanie), Série "Iles et pays d'Outre Mer", vol. 7, Paris, Karhala, pp. 271-288.
Conference Proceedings
Stuart, S. (2012). 3rd Annual Congress of Latin American Social and Cultural Studies in Sport. The Language of Legacy: a content analysis of the Official Reports of the summer Olympic Games 1956 – 2008 with implications for Rio de Janeiro 2016. Concepción, Chile.
Stuart, S., Romeo-Velilla, M. &, O’Reilly, N. (2011) Administrative Sciences Association of Canada. Capacity in the Canadian Sport System: Why LTAD and NCCP yet no certification or CPD for administrators? Montreal. June. (Honourable Mention Award)
Major Technical Reports
2002. Giordano, HK. Strategic Expansion of an Asian Company into European Markets
2002. Department of Trade and Industry & Logo (UK). International Development Opportunities.
2000. Gulf Co-Operation Council (GCC). Consumer Spending Habits, Edinburgh, Archipelago Consulting.
2000. Gulf Co-Operation Council (GCC). Category Value Mapping, Edinburgh, Archipelago Consulting
1998. Santens. UK Market Opportunities for a Belgian Manufacturer.
1997. Austin Reed plc. Strategic International Market Development.
Workshops Presented
2012. Market Food Literacy Empowerment. CLASP KTE. Ottawa. June.
2007. The failure of food labels in enabling informed consumer decision-making. University of Ottawa, Faculty of Health Sciences, May
2006. Evolving questionnaires from existing research instruments to allow for cross-cultural comparisons. Leeds Metropolitan University. March
2006. The use of Self-Report Data in Informing Government Policy. Leeds Metropolitan University, May
2006. Questioning consumer’s abilities to understand Government health communications in relation to consumption behaviours. Leeds Metropolitan University, June
2005. Using Consumer Information to Inform Decision Making. Queen Margaret University, Edinburgh October.
2005. Innovations in Strategic Marketing Communications. Jain School of Management. Dubai. March.
2004. A Case for Applying Marketing Communications Theory to Governmental Public Information Campaigns to Enable Informed Decision Making. Queen Margaret University. Edinburgh.
2000. Designing, Implementing and Evaluating Marketing Communication Plans. IIR. Dubai. November.
Invited Conference Speaker
2009. Sport and Entertainment Venues Today. From Strategy to Reality: Delivering Sustainability. Columbia. November.
