Associate Professor, School Director
Program: Social Communication
Office : GIG 269
Phone: 613-236-1393, ext.: 2620
Research Activities:Dr. Stuart is a marketing communications specialist with an honours degree in design and visual communication and an MBA in strategic management, both from Edinburgh. He also has a post-graduate diploma in marketing communications, awarded by the Chartered Institute of Marketing. Having worked internationally at a senior level for several years in a number of corporate settings, he returned to academia in 2002 to undertake a PhD in Social Marketing. Dr. Stuart graduated from Queen Margaret University in 2005 and took up a senior lecturer’s position in marketing management at Leeds Metropolitan University. He moved to Ottawa in 2007 and worked as a part-time and replacement professor in the Faculty of Health Sciences whilst maintaining a strong portfolio of research interests centered on social communication in relation to government policy. His recent publications have analyzed aspects of the social responsibilities of large-scale sport organizations, particularly the International Olympic Committee, in relation to the social legacies of the Olympic games. In the last year he has become involved with the Indigenous Health Research Group located in the University of Ottawa, and is currently a co-researcher on two important funding applications, one with the Public Health Agency of Canada, the other with the Canadian Partnership Against Cancer, the outcomes of which will be known by October. These research projects look at the abilities of youth to successfully embed government health messaging into food and activity related decision-making. Dr. Stuart has been a Fellow of the Royal Society of Arts since 1995, having served on the Scottish Committee for a number of years. More recently, he has served as the President, Secretary and Treasurer of the daycare center on the University of Ottawa campus.
Education:Ph.D. Social Marketing, Queen Margaret University, Edinburgh 2005
M.B.A. Strategic Management, Edinburgh University Management School, 1996
Dip.M. Marketing, Chartered Institute of Marketing, 1996
B.A. (Hons) Design & Visual Communication, University of Edinburgh, 1995
Member of the Faculty of Graduate and Postdoctoral Studies, University of Ottawa
Courses taught:ISC1308 Introduction to New Media
ISC3305 Psychosociology of Mass Communication
ISC4300 Argumentation and Persuasive Communication
Publications:Refereed Chapters in Books:
1. Stuart, S. (2014). Bernie Ecclestone: L’audacieux et autocratique maître de piste de la Formule 1, dans Emmanuel Bayle (Ed.), Les grands dirigeants et managers du sport. Lausanne.
2. Halpenny, E., Arellano, A., & Stuart, S. (2013). Visitor Trends at Canadian World Heritage Sites: The Use and Impact of World Heritage Designation by Canadian Heritage Sites: An Exploratory Media Analysis, in Gravari-Barbas, M., Robinson, M., and Bourdeau, L. (Eds), World Heritage and Tourism: Managing the Global and Local, UNESCO UNITWIN, Ashgate, Farnham.
3. Arellano, A. & Stuart, S. (2010). La gestion des sites authentiques du patrimoine mondial. Les enjeux sociaux à Macchu Pichu (Pérou), dans J. M. Breton (Ed.), Patrimoine culturel, tourisme, environnement et développement durable (Europe-Afrique-Caraïbes-Amériques-Asie-Océanie), Série "Iles et pays d'Outre Mer", vol. 7, Paris, Karhala, pp. 271-288.
Papers in Refereed Journals:
1. Knight, P., Griggs, G., Stuart, S., Freeman, I., O’Reilly, N. (2014). Semiotic Representations of Olympic Mascots Revisited: Virtual Mascots of the Games 2006 – 2012. International Journal Of Event and Festival Management. 5 (1) 74 - 92
2. Stuart, S. & Ciolfi, J. (2014). Formula One: A Comparative and Stakeholder Analysis of a Unique and Complex Global Sport. International Journal of Motorsport Management. Accepted with minor revisions.
3. Savage, M., Dumas, A., & Stuart, S. (2013). Fatalism and short-termism as cultural barriers to cardiac rehabilitation amongst underprivileged men. Sociology of Health and Illness. 35(8). 1211 - 1226
4. Dumas, A., Savage. M., & Stuart, S. (2013). Anti-normative lifestyles in cardiac rehabilitation: Underprivileged men’s post-heart incident lives. Health.
5. Ciolfi, J. & Stuart, S. Organizational Succession in F1: An Analysis of Bernie Ecclestone’s Roles as CEO of Formula One Management. (2013). International Journal of Motorsport Management. 2 (1) 1 – 20 http://scholar.wssu.edu/cgi/viewcontent.cgi?article=1006&context=ijmm
6. Stuart, S. & Scassa, T. (2011). Legal Guarantees for Olympic Legacies. Entertainment & Sports Law Journal. 9(1) (42 pages – 12,258 words) http://www2.warwick.ac.uk/fac/soc/law/elj/eslj/issues/volume9/number1/stuart/
7. Stuart, S. (2010). The relationship between mandatory and other food label information. British Food Journal. 112 (1). 21-31.
8. Stuart, S. (2006). Communicating health messages to young consumers. Young Consumers. 7(4). 68-71.
9. Stuart, S., Schroder, M., Bower, J., & Hughes, A. (2004). Dimensional analysis of schoolchildren’s food label comprehension: a pilot study. International Journal of Consumer Studies. 28(2) 135-146.
10.tuart, S. (2003). Abstract from paper presented at the Institute of Consumer Sciences International Research Conference. International Journal of Consumer Studies. 27(3) 218-219.
Papers in Refereed Conference Proceedings:
1. Stuart, S., (2012). 3rd Annual Congress of Latin American Social and Cultural Studies in Sport. Concepción. The Language of Legacy: a content analysis of the Official Reports of the summer Olympic Games 1956 – 2008 with implications for Rio de Janeiro 2016. Concepción, Chile. (Awaiting full publication details: 32 pages)
2. Stuart, S., Romeo-Velilla, M. &, O’Reilly, N., (2011). Administrative Sciences Association of Canada. Capacity in the Canadian Sport System: Why LTAD and NCCP yet no certification or CPD for administrators? Montreal. June. (Honourable Mention Award) Volume 32 (2) 22–33.
3. Halpenny, E., Arellano, A., & Stuart, S. (2010). UNESCO UNITWIN Culture Tourism and Development Network Conference. Québec City. World Heritage and Tourism: Managing the Global and the Local. “Visitor Trends at Canadian World Heritage Sites: The implications of World Heritage designation for place branding and promotion”. 93 – 604.
4. Arellano, A., Halpenny, E., & Stuart, S. (2009). Tourism and Travel Research Association Conference. Guelph. “How do Canadian World Heritage Sites Leverage the Inscription Process?” (3,500 words).
Refereed Papers Read at Conferences
1. Stuart, S. (2013). Global Communication Association. Market Food Empowerment for First Nations Youth: Knowledge Translation in Action. Ottawa, Canada.
2. Stuart, S. (2013). ISSA World Congress of Sociology of Sport. The Language of Legacy: A content analysis of the Official Reports of the Olympic Games 1956 – 2010. Vancouver, Canada.
3. Stuart, S. (2012). 3rd Annual Congress of Latin American Social and Cultural Studies in Sport. The Language of Legacy: a content analysis of the Official Reports of the summer Olympic Games 1956 – 2008 with implications for Rio de Janeiro 2016. Concepción, Chile.
4. Stuart, S., Romeo-Velilla, M., & O’Reilly, N. (2011) Administrative Sciences Association of Canada. Capacity in the Canadian Sport System: Why LTAD and NCCP yet no certification or CPD for administrators? Montréal. (Honourable Mention Award).
5. Arellano, A., Halpenny, E., & Stuart, S. (2010) World Heritage and Tourism. Managing for the Global and Local Visitor Trends at Canadian WH Sites: The implications of WH designation for place branding and promotion. Québec City.
6. Arellano, A., Halpenny, E., & Stuart, S. (2009) Tourism and Travel Research Association. How do Canadian World Heritage Sites Leverage the Inscription Process? A Brand Perspective. Guelph, ON.
7. Stuart, S. (2009) North American Society of Sport Management. Towards ensuring a sustainable legacy for cities hosting an edition of the Olympic Games. Columbia, SC.
8. Stuart, S. (2005) Institute of Consumer Science, International Research Conference. Questioning the validity of using self-report data to inform Government policy. Liverpool.
9. Stuart, S. (2003) Institute of Consumer Science, International Research Conference. Schoolchildren’s abilities to frame, understand and successfully manipulate food label information: enabling consumer choice through education. Cardiff. June.
Major Technical Reports
1. 2002. Giordano, HK. Strategic Expansion of an Asian Company into European Markets
2. 2002. Department of Trade and Industry & Logo (UK). International Development Opportunities.
3. 2000. Gulf Co-Operation Council (GCC). Consumer Spending Habits, Edinburgh, Archipelago Consulting
4. 2000. Gulf Co-Operation Council (GCC). Category Value Mapping, Edinburgh, Archipelago Consulting
5. 1998. Santens. UK Market Opportunities for a Belgian Manufacturer.
6. 1997. Austin Reed PLC. Strategic International Market Development.
1. 2013. The Language of Legacy: A content analysis of the Official Reports of the Summer Olympic Games 1956 – 2008. Research Centre for Sport in Canadian Society. Ottawa. February.
2. 2012. Market Food Literacy Empowerment. CLASP KTE. Ottawa. June.
3. 2007. The failure of food labels in enabling informed consumer decision-making. University of Ottawa, Faculty of Health Sciences, May
4. 2006. Evolving questionnaires from existing research instruments to allow for cross-cultural comparisons. Leeds Metropolitan University. March
5. 2006. The use of Self-Report Data in Informing Government Policy. Leeds Metropolitan University. May
6. 2006. Questioning consumer’s abilities to understand Government health communications in relation to consumption behaviours. Leeds Metropolitan University. June.
7. 2005. Using Consumer Information to Inform Decision Making. Queen Margaret University, Edinburgh. October.
8. 2005. Innovations in Strategic Marketing Communications. Jain School of Management. Dubai. March.
9. 2004. A Case for Applying Marketing Communications Theory to Governmental Public Information Campaigns to Enable Informed Decision Making. Queen Margaret University. Edinburgh.
10. 2000. Designing, Implementing, and Evaluating Marketing Communication Plans. IIR. Dubai. November.
Invited Conference Speaker
1. 2009. Sport and Entertainment Venues Tomorrow. From Strategy to Reality: Delivering Sustainability. Columbia, SC. November.